How Many People are On Facebook
By
Ega Wahyudi
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Wednesday, December 25, 2019
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Total Facebook Users
How Many People Are On Facebook
This year, 169.5 million individuals in the US-- or majority of the populace-- will use Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we expect Facebook's customer base to grow to 176.3 million. That's thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also much faster rate than we previously anticipated, older age groups are accessing the social platform extra-- specifically the 55-to-64 and also 65-plus age.
" Each of those age groups will add approximately 1 million brand-new individuals in 2018, which is meaningful considering Facebook's individual base all at once will boost by just 1.6 million," claimed eMarketer senior forecasting expert Chris Bendtsen. "What this implies is that Facebook is including extra brand-new older individuals than it's losing more youthful ones."
On the whole, Facebook's use amongst 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also use among those 65 and also older is anticipated to increase by 6.0%.
Meanwhile, Facebook's usage among those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will decrease by 5.6% and 4.5%, specifically.
Teens might be shifting from Facebook, however it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
Actually, child boomers prefer Facebook over other social applications, like Pinterest, Instagram and particularly Snapchat. This year, we anticipate 31.9 million individuals because cohort to make use of Facebook.
" Facebook is still performing well in these older age," stated eMarketer primary expert Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and also older, however Facebook stays their system of selection."
" It's where their loved ones are, and also its features are familiar as well as risk-free," she included. "Regardless of Facebook's widely promoted issues with data privacy, hacking and also phony news, most users in these age groups are still using it."